If you have started or are thinking of starting a business, after deciding on what product to sell the next (somewhat daunting) hurdle to face is how to generate awareness of your product.
You will no doubt be looking at the marketing options, but, if you are just starting off, paid ads & expensive campaigns will most likely not be a runner.
Countless conversations during your working week will involve discussion about social media. Sure there is no monatery cost involved to get your business in on the act. But there are other costs to consider in order to make social (& other digital media) work effectively for you. You will have to invest concerted time into managing your presence, updating & strategising, & poor social media management may prove costly to your reputation.
Setting up your profiles on whichever social media platforms you choose is just the start of an ongoing journey of brand building through interaction & engagement.
SMEdiaSmart draws from working experience to highlight what works & where your efforts should be focused.
At a basic level, the key to successful social media marketing is having an interesting (& if possible completely original) message relevant to the target audience you are looking to engage.
There are many ways to go about this, but we’re here to make it an easier & hopefully successful process for you.